LRAYE CINEMA RENAMED DIGICEL TCI CINEMA

May 3rd 2012 - LRAYE CINEMA RENAMED DIGICEL TCI CINEMA

LRAYE CINEMA RENAMED DIGICEL TCI CINEMA

Digicel and the former LRaye Cinema have teamed up to rebrand and rename the only Cinema in the Turks and Caicos Islands, the ‘Digicel TCI Cinema’. The renaming announcement was made at a Press conference at the TCI Cinema grounds on Thursday May 3 by Lraye Cinema Manager, Derek Handfield and Digicel CEO, E Jay Saunders.

 

According to Handfield, The partnership between Digicel and the Cinema goes back to its inception in December 2007. He also added that it was time to bring a new identity to the Cinema, one that resonates with the country on a deeper level. The partnership with Digicel, through the renaming and rebranding has given the Cinema a new look and fresh appeal as the Digicel TCI Cinema.

 

Digicel CEO, E Jay Saunders says that he is excited about the new name and the partnership between two very strong brands. The innovative nature of Digicel as a company leads us to seek out new ways that we can offer our customers the best of technology even beyond the world of telecommunication. He went on to explain the history the two companies have had, noting, “The Cinema and Digicel have been partnering for years and we have been able to work with Derek to offer our customers free movie tickets through various promotions. The branding rights that we now enjoy will see us working to bring more of the latest technology to the Cinema for the benefit of our customers and the TCI.”

 

The TCI Cinema will maintain the Digicel brand for two years.

 

As part of the kickoff celebration for the renaming, Digicel hosted a Free Movie Premiere for its customers with the screening of the ultimate superhero movie, ‘The Avengers’.   Head of Marketing, Ava-Dayne Fulford said, “The red carpet affair was a treat to our loyal customers who support us and it is really a pleasure for us to put on an event like this for them. This particular movie is expected to kick off the big summer films, so as usual, Digicel is first to bring a big premiere and we have a lot planned for the rest of the year. It’s going to be an exciting year for Digicel customers!”

END.